# Anima > Anima is a predictive research intelligence platform built on memory-first AI respondents calibrated against real panel data. Unlike stateless LLM-based research tools, Anima respondents carry persistent identities, contextual memory and grounded reasoning, producing research insights that track to validated human behaviour. ## Platform Products - [Essentia](/essentia): Memory-first AI respondents. Living panels that remember, learn, and evolve. - [Praesaga](/praesaga): Turns calibrated living panels into a predictive engine. Concept testing in minutes, not weeks. - [Lucerna](/lucerna): AI-moderated qualitative research at scale. Dozens of languages, human-grade depth. - [Mensura](/mensura): Smart surveys with AI-generated follow-up probes, video A/B testing, and intelligent branching. - [Scaena](/scaena): In-context ad testing in realistic platform environments. Behaviour, not recall. - [Vigilia](/vigilia): Personalized daily intelligence briefings via text and voice. Self-learning, per-recipient AI synthesis. - [Verax](/verax): Five-signal behavioral fraud detection. No CAPTCHAs, no friction, just truth. - [Calibra](/calibra): Continuous calibration engine. Every AI respondent validated against real panel data. - [Scrinia](/scrinia): Ask your archive. Natural-language answers over your whole back catalogue, always with sources. - [Nima](/nima): Type a question, get an answer grounded in your research data. Cross-country, cross-wave, instant. ## Key Pages - [Home](/): Anima is the predictive research intelligence platform built on memory-first AI respondents calibrated against real panel data. - [About](/about): A small team of AI engineers and market research specialists building the first memory-first research intelligence platform. - [Contact](/contact): Work with Anima. Request a technical walkthrough of memory-first architecture, calibration, and predictive intelligence. - [Privacy Policy](/privacy): How Anima collects, uses, and protects your personal information. GDPR-compliant by design. - [Terms of Service](/terms): Terms of Service for the Anima predictive research intelligence platform. ## Core Concepts - **Memory-First Architecture**: Each AI respondent carries persistent memory: life events, brand experiences, media consumption and social connections that evolve over time, rather than being generated fresh on each request. - **Calibrated Intelligence**: Every AI respondent is continuously validated against real human panel data, so output is held to measured human behaviour rather than to model plausibility. - **Grounded Reasoning**: Responses carry reasoning that references specific remembered experiences, not a probability distribution over plausible answers. ## Contact - Website: https://anima.team - Email: hi@anima.team